The idea of a social view of literacy at first glance seems very vague. When we examine articles from Brandt, Scribner, and Williams, however, it is clear that they each have a very particular, albeit indefinable idea of the meaning of social literacy. Brandt reflects on the idea of sponsors of literacy. This means basically that there are people within your family or society aiding in your development as a literate human being outside of the classroom. “Almost everyone now has some sort of contact, for instance, with college educated people, whose movements through workplaces, justice systems, social service organizations, houses of worship, local government, extended families, or circles of friends spread dominant forms of literacy (whether wanted or not, helpful or not) into public and private spheres” (Brandt, 179). In this instance Brandt speaks about the pervasive culture of formal literacy into the lives of average individuals in the social sphere, even if it is unhelpful or unwanted, it is still influential.
Scribner uses a concrete case study to examine the social meaning of literacy. Her case study reflects the literacy practices of an old society called the Vai. The Vai have utilized their own system of language both written and oral through specially kept social practices such as letter writing and business. “The Vai script has been passed on from one generation to another in tutorial fashion without benefit from a formal institution such as a school and without the constitution of a professional teacher group” (Scribner, 22). Their language has been passed down for over 150 years purely through social teachings and without use of formal institutions.
Williams argues against the idea that in middle class America the use of “conventional” literacy is crucial to success. “Unconventional speech or language is regarded in the larger culture as an indication of lower class status, and any person who uses it is penalized in terms of economic opportunities” (Williams, 180). This is a dangerous cultural truth that threatens the access of literacy developments beyond those that are deemed historically appropriate. Because most of middle class America has bought into this ideal it is then stressed to younger generations and socially enforced through job opportunities and inter-personal exchanges. William’s idea is that any member of the middle class will be afraid to break this cultural identity for fear of being downgraded to lower class in the eyes of their peers.
When I reflect on my own experiences of literacy outside of my “individual literacy,” which I take to mean formal schooling and parent interactions, I look at two big examples, one is my sorority the other my job. In both facets I had to acquire a new set of literacy skills in order to participate. The initial I have deemed my sorority literacy. Upon joining I had to acquire an entirely new set of language practices including understanding the Greek system and its letters, as well as knowing Robert’s Rules of Order for business meetings. Both are crucial and both I acquired through the teachings from my sisters and from experience. What I came into the sorority with was my “personal literacy” meaning the ability to read and write, both things would not have been taught to me by my sorority and both things would have been crucial to my development in sorority literacy and conversely my inability to function on the personal literacy level could have hindered my ability to function in this social sphere. My other example of the acquisition of social literacy is my job. Upon entering my job I had my personal literacy taught to me by formal institutions. I had to acquire the knowledge of sales and terminology to be successful after being hired. To do this I observed my boss and other coworkers and their interactions with customers. I learned both through examples and explanation how to function at work.